Why Do A Lot Of Corporate Wellness Programs Seem So Complicated?
Ok, before I dive into this, obviously, this post will have a biased opinion. That being said, I know I am not the only one feeling this way about corporate wellness programs.
Let’s start with the basics. Companies generally seek corporate wellness solutions to save money and to increase morale, culture and retention. In turn, they look to corporate wellness providers to help the product to achieve those results.
Somewhere in the middle of that, things start getting complicated. And no, we’re not going to dive into HIPPA, insurances and the American Health Care System. But I truly think that many corporate wellness companies have gotten away in what truly matters which is the individual’s nutrition, fitness and health.
I see many providers offering various fitness programs, health screenings, lunch and learns, smoking cessation programs. Now I am not taking away from any of those programs and there is a bunch of positive attributes that come from it. But in the end, it’s a lot of white noise to the real root of the problem.
When you’re dealing with someone’s day to day health habits, trying to change or modify things becomes extremely hard. I have worked with hundreds of individuals (in-person and online) and the main constant to success remains personal accountability. This “personal accountability” needs to come from the corporate wellness coaches and communicated through technology on a consistent basis.
Secondly, personal accountability can’t just stop with the personal relationship they have with their coach. There needs to be a family incentive provided by the company as well. To break habits or to start new ones, employer’s need a positive support system and that is critical for success. As much as tracking that salad on your app at lunch was great, if you come home to KFC you’re taking 1 step forward and 2 steps backwards.
In the end, it’s important to talk to a health professional in understanding the effectiveness of the program. While the optics of a lot of these programs seem effective from the sideline, many times if you talk to a wellness coach they will be able to break down the barriers fairly quickly.
Learn more about how to incorporate personal accountability and technology with your company. (Click Here).